Case Study / Taking a new fashion brand to market

The Challenge

Launch a new line of denim jeans with a smart pocket to the 18-34 demographic online via digital marketing. Build a brand awareness campaign and email database of brand advocates and buyers. Before working with us JLeer brand had an unfinished website, no blog, and minimal followers on Facebook and Twitter.

The Solution

• Developed a 12-month strategic plan via social media and digital marketing to drive sales and increase brand awareness.
• Created a blog and content strategy for SEO.
• Developed an 8 part video series.
• Launched monthly contests to attract new buyers and newsletter subscribers.
• Account set up for Instagram, Pinterest, YouTube and Google+ and launched strategies along side Facebook and Twitter for maximum brand awareness.

The Result

• Increased social reach and engagement by over 640%.
• Built an email database of over 1000 engaged and dedicated fans.
• Increased website traffic to over 13,000 monthly page views.
• Increased online sales by 192% monthly.