Case Study / Nationwide Live TV Premiere

The Challenge

Premiere a new TV series showcasing the Invisible Children Roadies while in the middle of a nationwide tour and managing the success of the Kony 2012 video publicity.

The Solution

• Multi-City partnered live events promoting the cause and the show
• Email & Social Tune-In Campaigns
• Live Stream of the Premiere online
• PR & Media Releases
• Grassroots brand ambassador network created

The Result

• 5,000+ names added to the database & ambassador network
• Increased network ratings by 33%, an unprecedented benchmark
• 500% increase in web traffic to the show site, behind the scenes clips and bonus videos