Case Study / Rebranding & Marketing Halogen TV

The Challenge

Rebrand a struggling television network with 100% new audience, new shows and new brand. Our team was in charge of print, on-air and online marketing for both business-to-business and business-to-consumer segments. We developed sales materials and consumer awareness and engagement strategies that were unprecedented at the network prior.

The Solution

• Developed branding and communication strategies used to gain market share and viewer engagement, defined industry segments and identify opportunities in domestic and international markets.
• Reduced the average cost per acquisition to $2 from the historic $7 through successful targeted email and social media campaigns.
• Created SEO strategies that increased organic website traffic by 60% through effective meta-tagging, blogging and search engine submissions.
• Developed specific branding and market research strategies used to launch a television network, defined industry segments and identify opportunities in domestic and international markets both B2B and B2C.

The Result

• Successfully rebranded, marketed and launched a new TV network. In a three-year time period it sold for a profit to Participant Media who has produced more than 70 films such as The Help, Food, Inc., and Waiting for “Superman”.