Case Study / FamilyArc • private digital archiving platform

The Challenge

FamilyArc had beta tested their platform and was ready for a soft launch to the marketing in early 2015. Our team was tasked with putting together the go-to-market strategy, identify potential partners and represent the brand at conferences and tradeshows all while collaborating with the internal sales and development teams to craft the brand message, content strategy, website and internal processes to facilitate demand generation.

The Solution

• Partnership program development, processes, communication & onboarding
• Web-to-lead marketing campaigns with Infusionsoft & Salesforce CRM
• Brand consistency & messaging on all print, digital and social materials
• Present at tradeshows, conferences & speaking engagements
• Content creation, testing & analytics to increase SEO and increase demand generation

The Result

• Secured series A investment funding
• Delivered $300,000+ in viable memberships and professional service packages
• On boarded 100+ referrals, resellers and OEM licensing partners
• Decreased CPC to $1.77 for traffic to website, newsletter & social platforms