Case Study / Content Strategy Clarke Allen Events

The Challenge

The Clarke Allen brand was at a new launching point in their business transitioning from solely event design into becoming a thought leader in the hospitality industry. Our task was to build content tools that could be delivered to the market and drive engagement with the brand.

The Solution

• Content strategy & calendar across multi-platforms
• Event Design Workshop design, promotion & testimonials
• Podcast launch with industry experts
• Book Launch – The Inevitable Box

The Result

• Sold out consecutive workshops adding an additional revenue stream
• Successfully garnered publicity for the book launch
• Attracted multiple new corporate clients & partnerships through social media marketing
• Increase newsletter sign-ups by +400%